
Chat AI | Business Model
Frag-Maria for Website, Shop & Incoming Inquiries
Frag-Maria's ChatBot brings brand-compliant AI communication directly to your website and shop. Maria doesn't just answer inquiries; she guides customers, structures requests, and ensures digital accessibility with Chat AI and Voice Mode.
With the ChatBot, your company gains a digital employee who is available 24/7 and professionally handles customer dialogue. Maria answers questions on your website and in your shop, assists with service inquiries, supports purchasing decisions, and accepts incoming inquiries via voice.
The product is designed for companies that don't want to leave digital communication to chance. Instead of a generic chatbot, Maria works with a brand persona and tonality profile. This creates an appearance that matches your brand and doesn't fob off customers with standard phrases.
Thanks to the integrated Human-in-the-Loop escalation, complex cases can be seamlessly handed over to your team. At the same time, the multilingual orientation in German, French, Italian, and English ensures that Maria can be used professionally in a broader market. Further languages are possible.
The ChatBot with Voice Mode is thus the ideal entry point for companies looking to build consulting, service, and digital accessibility intelligently, brand-appropriately, and scalably.
Including Automations via External Tools
Not just answers. Also initiate processes
Depending on the setup, Maria can not only answer questions but also directly trigger defined follow-up processes. This turns a conversation into a concrete next step.
- Calendar entries and appointment bookings
Maria can record appointments, prepare booking requests, or directly transfer them to calendar and booking tools. - Lead capture and CRM transfer
Contact details, interests, and conversation content can be structured and passed on to CRM or sales processes. - Ticket creation in service
Service requests can be directly transferred as tickets or cases to external systems. - Notifications to internal teams
Maria can forward defined information to sales, support, or other teams, e.g., via email, Slack, or Teams. - Workflow automation
Standard processes such as approvals, callback requests, form submissions, or tasks can be initiated via external automation tools. - Triggering documents and information
Depending on the setup, confirmations, links, documents, or follow-up information can be sent automatically. - Escalations with system logic
If a case becomes complex, Maria can not only hand it over to humans but also prepare this handover cleanly on the system side.
This is included:
- Up to 5,000 chats per month
- Setup included
- Updates during the contract period
- Chat AI on your website and in the shop
- Voice Mode for incoming inquiries
- Brand persona & tonality profile
- Multilingual in DE / FR / IT / EN
- Human-in-the-Loop escalation
- Up to 3 automations via external tools
- GDPR ready
Suitable for:
The ChatBot with Voice Mode is the ideal entry point for companies that want to build consulting, service, and digital accessibility in a brand-appropriate, intelligent, and scalable way.
- Making your website and shop smarter
- Answering recurring questions automatically and in a brand-appropriate manner
- Digitally guiding customers at the right moment
- Structuring service requests more effectively
- Entering Conversational AI professionally with Chat and Voice Mode
Minimum term & price
- 12 months
- Billed monthly
- The price is for one month, VAT included
Pairs well with
Go-live in approx. 4 weeks
GDPR ready
Setup included

Chat AI | Business Model
Maria is happy to answer any open questions
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Here you can find the most important answers
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Call Maria directly
The telephone is answered 24 hours a day, 7 days a week. +41 41 539 13 73
We'll bring your Ask-Maria live in 6 phases.
Phased implementation:
Phase 1 | Creating
Identify opportunities.
In the first phase, we lay the groundwork for Frag-Maria. Together with your team, we identify meaningful use cases, relevant channels, languages, and data sources. This transforms initial ideas into a clear starting point with prioritized opportunities, defined goals, and a realistic foundation for further development.
Phase 2 | Shaping
Refining ideas.
In this phase, a good idea becomes a precise MVP. We condense the use case to its essence, define the most sensible entry point, and check whether we can start with an existing solution or partner integration. At the same time, we clarify data, security, and framework conditions to ensure a viable, realistic start for the idea.
Phase 3 | Betting
Priorities & Roadmap.
In this phase, the MVP evolves into a robust business case. We test the defined use case in a real-world context, measure initial impacts, and verify where Maria delivers genuine added value – for customers, teams, and processes. This creates a solid basis for decisions regarding rollout, scaling, and future investments.
Phase 4 | Develop
Build, test, improve.
In this phase, Maria is built, tested, and specifically improved. We technically implement the MVP, connect flows, prompts, knowledge base, and integrations, and test with real cases in staging. This results in a functional, secure, and practical use case with clear fallbacks, handover rules, and a go-live basis.
Phase 5 | Go-Live
Operating, Fine-Tuning.
In this phase, Maria goes live on the defined channels. We monitor the initial interactions, measure key metrics such as response speed, transfer rate, satisfaction, and conversion, and specifically adjust the tonality, routing, and response quality. This transforms the MVP into a robust live operation with clear quick wins for the next expansion stage.
Phase 6 | Handover
Empowering Employees.
In this phase, we empower your team for the ongoing operation of Maria. We train departments and employees, hand over documentation on flows, data sources, roles, and KPI logic, and establish clear guidelines for maintenance, escalation, and further development. At the same time, we retain technical responsibility for 1st-level support – including maintenance, patches, and security and compatibility updates.

One click. Start with Maria.
Maria, a solution that not only looks good but also handles inquiries, supports processes, and tangibly relieves your team's workload.