Sales pitch


Live in use since 2025

Frag-Maria. AI Chatbot & Voice Agent

Maria doesn't just answer inquiries.
She guides decisions.

Frag-Maria is the digital employee for SMEs: she advises customers, resolves service issues, takes calls, and provides internal support, around the clock, on-brand, and in four languages.

  • Advises precisely when purchasing decisions are being made
  • Relieves teams of recurring questions and standard inquiries
  • Supports not only externally but also internally as an informative colleague
Live in operation at
98%
Error-free sessions
Live operation since 2025
3’490
Monthly conversations
Average in live operation
257
Escalations to support
Average in live operation
+1.2%
Conversion increase
Kitchen-More.ch

Your company stands for quality you can feel. Your digital dialogue should too.

What makes your SME stand out

As an SME, you pour your heart and soul into your product, your service, and your customer relationships. You have a clear brand personality, deep industry knowledge, and a commitment to quality that you live every day. Your team is competent, but not infinitely available. This is precisely where the gap in the digital customer experience arises.

The gap in digital dialogue

The existing chat on your website shows what often happens in the industry: rule-based, generic, without a real brand profile. It answers simple FAQs, but it cannot answer complex product questions, guide purchasing decisions, or systematically handle service cases. It's not a service experience; it's a form in different words.

The critical moment where your SME wins or loses

The decisive questions arise precisely when customers are on the verge of making a purchase.

Whether it's product advice, technical support, appointment scheduling, or inquiries about orders and deliveries. These moments often occur outside your business hours. At most SMEs today, there is a lack of competent, immediate answers at these times. Maria closes precisely this gap.

Product advice & purchase decisions 24/7 FAQ & support Appointment scheduling & call-back Order status & delivery info Returns & complaints Brand & certification questions Onboarding & initial consultation Multilingual customer dialogue Human fallback with full context retention Inbound & outbound telephony

Why rule-based chats are not enough for your SME

Conventional chat solutions – whether white-label frontends, simple FAQ bots, or generic AI widgets – share the same fundamental problem: they can only do what they are explicitly taught. And precisely where customers need real service, they stop.

1

Rule-based flows stop at the edge of FAQs

As soon as a customer has a complex product question, a rule-based system reaches its limits. Instead of a real answer, only a referral follows. That's not service; it's a form with a detour.

2

No brand persona. No brand experience

Your SME invests in quality and reputation. A generic chat without voice, tone, and character erases this brand value in seconds. Customers feel the difference immediately.

3

No learning process after launch

A chat that is not iterated after commissioning stagnates. Customers ask new questions, products change, the system remains the same. Missed opportunities silently accumulate.

4

Purchase decision moments are missed

Crucial questions often arise outside business hours. A rule-based chat is then overwhelmed and loses the sale. Maria is right there.

5

Misinformation generates effort and costs

Wrong product choice, wrong expectations, misunderstood services. Each of these situations ends in complaint, return, or loss. Maria proactively prevents both.

6

No structured security protection

Prompt Injection is OWASP LLM Top 10 Risk No. 1. Most productive chat systems have never undergone red-teaming. Maria passed publicly at the AI Summit Germany 2026, with 46 injection attempts repelled in December 2025.

The gap is measurable

If a customer asks a specific product question and the chat refers them to an FAQ page, that's not a service experience. It's a missed opportunity to prove your SME's quality promise at the very moment that counts.

Maria is not a chat function. Maria is a digital employee.

Maria was conceived as a role, not a widget. She informs, guides, qualifies, structures, unburdens, and hands over, with context, brand persona, and real expertise.

🤖

Rule-based Chat

Reacts to keywords, follows rigid flows, gives generic answers. Ends with "Please contact our customer service" when complexity arises.

👩💼

The Digital Employee Maria

Conducts real conversations, understands industry context, maintains brand tone, guides purchasing decisions, and continuously learns.

💡

The Result

A persona with identity, voice, and expertise that fulfills your SME's promise of quality in digital customer dialogue every day.

The 3-Stage Model

Stage 1 · Live

Chat AI

Text-based customer dialogue on your website and in your shop. Product advice, FAQ, support, appointment scheduling, 24/7 availability and brand-compliant.

Stage 2 · Live

Voice AI

AI telephony with real-time speech recognition & natural text-to-speech. Incoming calls intelligently qualified, guided, and documented.

Stage 3 · Roadmap
✳ In Development

Avatar

Visual avatar with facial expressions and gestures as a visible brand persona. Roadmap feature for the next evolutionary step in customer dialogue.

6
Phases to live operation
4
Languages (DE/FR/IT/EN)
12+
Months of live reference
Learning curve permanently active

And Maria's salary fits every budget.

Transparent fixed prices. No hidden hourly billing. All inclusive.

Fair-Start Model

Experience first. Then decide.

Start with 3 months of Fair-Start – after that, the standard term of 12 months applies. The Fair-Start option includes a one-time setup fee. If you continue after 3 months, this fee is credited. Transparent, fair, no hidden agenda.

1

Use Case Scan (free)

30 minutes – we jointly analyze which initial lever will make the biggest difference for you.

2

2 to 3 Weeks Setup

First use case ready for deployment. Productive. Measurable. With real KPIs – Fair-Start runs for 3 months, then standard term of 12 months.

3

Decision based on real data

Not based on a pitch deck. You see the value – before you commit long-term.

Business

Chat & Voice Mode

CHF / € 890 / Month
Minimum term 12 months
  • Up to 5,000 chats / month
  • Setup included
  • Updates during the contract term
  • Chat AI on your website & in the shop
  • Voice AI for incoming inquiries
  • Brand persona & tonality profile
  • Multilingual (DE / FR / IT / EN)
  • Human-in-the-Loop escalation
  • GDPR ready
Enterprise

Enterprise & Custom

Individual
Conditions to be evaluated jointly
  • All services from Entry & Growth
  • Unlimited chats & calls
  • Avatar development (facial expressions & gestures)
  • Deep CRM / ERP / Shop integration
  • Outbound telephony & campaigns
  • Multi-brand & multi-location operation
  • Dedicated Security Audit (OWASP LLM)
  • EU AI Act Compliance Mapping
  • SLA with defined response times

All prices plus VAT · Free use case scan before contract signing · No lock-in without added value

Good ideas sound good. Actual use is more convincing.

These figures come from real live operations at our SME customers, not from a demo environment. Live in use. Measurable in everyday life. Continuously developed in operation.

Customers don’t want to talk to machines. They want to be understood.
— Daniel Gwerder, Chief AI Officer, salesbroker gmbh · AI Summit Germany, January 31, 2026
RIZ UpGenius 2025. Top Finalist

Frag-Maria was selected among the top 5 at the RIZ UpGenius 2025 idea and founder award. Jury member: Johanna Mikl-Leitner, Governor of Lower Austria.

The difference isn't just technology. The difference is behavior.

These points are not marketing statements. They are the result of 8 months of real-world operation, continuous iteration, and a design philosophy that rethinks Conversational AI.

📈

Permanent learning curve. No static system

Maria improves after every sprint. Conversation logs are analyzed, gaps identified, prompts refined.

🛍

Guide purchase decisions. Not just provide information

Maria is right there: competent, context-aware, conversion-strong. Proven +1.2% conversion.

🏢

Strong externally. Relevant internally.

Maria supports not only customers but also employees: internal information, access to knowledge in daily work, relief for key personnel.

🤝

Human in the Loop. AI and team play together

Maria opens the way to human escalation – with full conversation context, without loss of information.

🔍

No sycophancy. Real competence

Maria doesn't just agree. She checks questions against defined sources. Transparency in uncertainty is her design principle.

🔒

Security by Design. Not claimed, proven

Public live red-teaming at the AI Summit Germany 2026: Prompt Injections, Instruction Overrides, all OWASP LLM Top 10 attack vectors – Maria passed.

The complete package with no direct comparison in the market

Brand persona + deep domain knowledge + permanent learning curve + purchase decision guidance + security-by-design + multi-channel + Human in the Loop + live reference. This combination is unique.

Strong where questions arise and teams are to be relieved

These use cases arise across all industries wherever SMEs have daily customer contact.

🛒

For customers: Product advice & purchase decisions

Maria provides product-specific, brand-compliant, and conversion-promoting advice, measurably reducing the abandonment rate in the shop.

📅

For customers: Appointment scheduling & call-back

Maria receives appointment requests, checks availability, and books directly into your calendar.

🔄

For customers: Returns, exchanges & complaints

Maria handles these structured and courteously, without burdening your team.

📲

For customers: AI telephone reception & voice

Incoming calls are intelligently qualified and forwarded.

🤝

For employees: Internal inquiries

Maria answers internal questions about processes, products, and systems, relieving key personnel.

💬

For customers: FAQ & initial consultation 24/7

Maria is always available and responds immediately, consistently, and on-brand. Without waiting.

What sets Maria apart from existing chat solutions

Rule-based, generic chat Ask-Maria for your SME
Flows & Keywords, no real conversation Conversational AI with 4-layer infrastructure & real context
No brand persona, no tone profile Defined brand persona, tone, style, empathy
No industry knowledge, no expertise Deep domain knowledge: products, processes, specialized knowledge
Static after launch, no learning curve Permanent, downstream learning curve with KPI tracking
Purchase decision moments are missed Maria is ready exactly at the moment of purchase decision
No security audit, no injection protection GDPR-ready + Cybersecurity by Design
No practical proof in live operation Live operation with documented results
No Human-in-the-Loop escalation path Intelligent escalation with full context transfer
Only external customers Strong externally. Relevant internally.

Security: Proven. Not asserted

Maria underwent a public live red-teaming at the AI Summit Germany 2026. Result: Maria stands strong.

CSA

Core Security Assessment

Automated scans, manual tests, and finding report with remediation recommendations.

PSA

Professional Security Audit

Extended red-teaming including multi-turn attacks, RAG poisoning, and agent tool exploitation.

ESA

Enterprise Security Analysis

Complete security analysis including architecture review, steganography, and compliance mapping.

Not with maximum complexity. But with the most sensible first leverage point.

The 4 Layers of the Ask-Maria Infrastructure

Knowledge
Layer

Your domain knowledge & structured knowledge corpus

Product catalog, service documents, FAQs, industry information, CRM content, and deep domain knowledge as a basis for hallucination-free, precise answers.

Conversational
Layer

Dialog Engine & Multi-Channel Management

NLP-based intent recognition, context management, multilingualism, and intelligent escalation to live agents.

Integration
Layer

System connections. Compatible with your stack

Shop systems, CRM, calendars, telephony, automations, and GDPR-compliant data handling with audit trails.

Persona
Layer

Your brand identity & communication profile

Brand-specific tone, voice, and communication style across all channels.

From idea to live operation – 6 phases

1
Creating
Identify opportunities, prioritize use cases, define KPI hypotheses.
2
Shaping
Refine MVP, check TCO, risk, GDPR, and stack compatibility.
3
Betting
Set priorities and roadmap: What does Maria solve first?
4
Develop
Build, test, and secure flows, prompts, knowledge base, and integrations.
5
Go Live
Launch, monitoring, KPI tracking, and fine-tuning.
6
Handover
Empower the team, hand over documentation, and embed the learning curve into daily operations.

Your company stands for quality that can be felt.
Maria brings this promise to digital dialogue.

Accompany purchase decisions. Relieve support. Delight customers. Grow without more staff.

Not as a promise. But live. Measurable. Secure.

Test Maria directly: +41 41 539 13 73 · Live demo on kitchen-more.ch

Next Steps

  • 1
    Schedule an appointment: Book an appointment now
  • 2
    Use-Case Scan: Which customer pain does Maria solve first?
  • 3
    Stack Analysis: Brief technical assessment of compatibility.
  • 4
    Pilot Concept: Joint MVP concept for a first use case.
  • 5
    Let's Go: We'll accompany you until live operation and beyond.

Ask-Maria™

powered by salesbroker gmbh
salesbroker.ch

Daniel Gwerder · Thomas Hruska · Michael Schmid

Business Partner · Ask-Maria™
LinkedIn · Ask-Maria
+41 41 539 13 73

The questions you will ask

These answers address both the technical and business perspectives.

What is Ask-Maria?
Ask-Maria is a digital employee for SMEs – an AI chatbot and Voice AI system that answers customer inquiries 24/7, accompanies purchase decisions, resolves service requests, and takes calls.
We already have a chat solution. Why should we switch?
Because a chat solution and a digital employee are fundamentally different things. Maria conducts conversations – with context, brand persona, and real expertise.
How do you prevent Maria from giving false or hallucinated answers?
Through a multi-layered system of Retrieval-Augmented Design, defined fallbacks in case of uncertainty, and continuous quality assurance.
GDPR ready – how is the data architecture designed?
Opt-in management, data minimization, defined retention periods, role/rights systems, and audit trails are integrated.
What concrete ROI can I expect as an SME?
ROI is generated through support relief, conversion increase, 24/7 availability, and error reduction through proactive advice.
How long does implementation take and what does Maria cost?
Implementation usually takes 4–8 weeks. Starting from CHF/€ 890 per month, growth from CHF/€ 1,050 per month, Enterprise individually.
What happens after Go-Live? Who takes care of Maria?
We take care of support, maintenance, updates, and accompany regular optimization sprints. Your team will be fully empowered during the handover.