About Selina Gaertner

Where operational depth
meets AI precision

Qualifying leads, streamlining initial consultations, delivering content on demand, confidently answering customer inquiries. This works – but only if the person behind the configuration understands how sales organizations truly tick.

Selina knows both sides. From years of operational responsibility in B2B sales and marketing, honed in markets where precision is not an option – but a duty.

«Anyone responsible for life sciences marketing and sales learns a precision that becomes an advantage in any other market. This very precision goes into configuring Maria.»

— Selina Gaertner, Partner Frag-Maria™

Operational Sales & Marketing

Years in B2B sales and marketing for complex products with long decision cycles and multiple stakeholders. Selina understands the pressure of a pipeline, the logic of buying centers – and what truly generates appointments in field sales.

Regulated Markets as a Benchmark for Quality

Operational background in Life Sciences, MedTech, and Diagnostics – markets where every statement is checked against HWG, MDR, or off-label rules. This precision is a competitive advantage in any other market.

Strategic AI Consulting with Governance

TÜV Rheinland certified. Specialised in EU-compliant AI implementation in SMEs with 10–100 employees. GDPR and EU AI Act are considered – before they become a problem.

Sales

• Maria as a lead qualifier: What questions filter real opportunities without deterring interested parties
• Voice agent for initial consultations and appointment scheduling: What she handles confidently – and where she hands over to people
• Pipeline hygiene and CRM integration: Maria as an interface that keeps data clean

Marketing

• Content assistance on website, LinkedIn, and in the funnel – without losing brand consistency
• Lead magnets and conversion paths: How Maria converts visitors into qualified conversations
• Calibrating brand voice: Maria sounds like the company – not like a standard chatbot

Governance & Quality

• Define guardrails: what topics Maria takes on, where she escalates, what she never says
• Consider EU AI Act and GDPR — without slowing down the use case
• Regulatory certainty: GDPR, HWG, MDR, IVDR — from practical experience

Do you run a business and are you thinking about how a digital avatar can work in sales and marketing - without ending up doing more work than it saves? Then let's talk.

SMEs with 10 to 100 employees, products requiring explanation, complex buying center structures - and the understanding that a well-configured AI avatar is more than a chatbot with a pretty facade.

«Industry irrelevant. High standards.»

Specialisation

Healthcare, Pharma & Life Sciences

Selina knows the language, the stakeholders and the rules of the game from her own operational experience - not from a consulting manual.

Maria is not configured as a generic chatbot, but as a digital employee who is compatible with pharmaceutical field sales, the diagnostics customer journey or MedTech service communication.